This is simple; because we offer the highest possible quality to the lowest possible price around. Since our goal was the production of quality light source with fantastic designs, we had to develop a group of products that was made of a lot of aluminium.
Why aluminium; because it takes away the heat generated by the power converter inside the unit. If this heat was to be trapped inside the lamp, it would have the devastating effect of reducing the LED light source life significantly. Many manufacturers have decided to save money and increase their profits by using plastic in place of aluminium but this proved wrong. Plastic CAN NOT dissipate heat nor can painted aluminium do as god as bare aluminium. Keep this in mind when you make you choices, we are now living the possibility of changing once and for all those light source in our living spaces as long as we make the right choices.